About: Goodway Group

Consumers are increasingly showing a preference for products that communicate a sustainable message. Two-thirds of consumers say they will pay more for them.1 Let's look at some of the top ways you can be sustainable and communicate that message effectively on your packaging.  1. Support recyclability. There are multiple elements even to a "simple" paperboard…

You increase your response and conversion rates by personalizing your message, whether in print or email. But "personalizing" doesn't just mean using data to swap out images and text based on information you have in a database. Personalized printing has to feel personal. Let's look at four best practices that must be the foundation of…

The United States’ 2022 Emerging and Advanced Technology Program is here. The USPS always offers postal discounts to encourage mailers to add interactive technologies that give print even more life and excitement. By incorporating these technologies, not only do businesses get better results, but they save 2% - 3% on postage. If you are already…

You come home from work and discover that you received a direct mail piece. Nice! We all love mail. But then you talk to your neighbor, and they got the same piece in their mailbox. Then you talk to another neighbor, and they got one, too. So did the neighbor across the street and the…