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Marketers have adopted AI content tools at a remarkable rate. Depending on which study you read, somewhere between 43% and 88% of marketers now use AI to create content. Yet the complaint is nearly universal: the drafts sound generic. They cover the topic without saying anything. They sound like they were written by a committee…

Many businesses mistakenly believe that to make their print marketing more sustainable, they must sacrifice quality or price. But that isn’t necessarily true. Many choices that reduce environmental impact also reduce waste, improve targeting, and lower costs.  Here is how that plays out. Does Personalization Make Print More Sustainable? It does, and the performance benefits…

Every relationship starts with emotional intimacy. Business relationships are no exception. This is why many companies are investing in customer intimacy strategies.  Is customer intimacy just a fancier term for customer engagement? No. Customer engagement is designed to create interaction with customers both online and offline using tools such as surveys, clickable links, and interactive…

The narrative has been consistent for years: Digital is rising, print is fading. But the data tell a more complicated story. Across multiple industries and consumer segments, print is quietly regaining ground. Not out of nostalgia, but because it works in ways digital increasingly doesn’t. Here’s what’s happening. Why Are Paper Coupons Coming Back? Digital…