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You're staring at a blank page, tasked with creating sales brochure copy from scratch. What should you include? How do you make it compelling without being a trained writer? The good news? Effective brochure writing follows straightforward principles anyone can apply. Keep Copy Concise and Focused Forget writing novels. Successful brochure content delivers information in…

Want your marketing to resonate? Send relevant, targeted messaging. Nothing lands flatter than a marketing pitch that is completely off the mark. But creating targeted messaging requires reliable data. Where do you get it? Here are five proven data sources to consider. 1. Your own internal data.  Your company already possesses one of your most…

Goodway Profit Newsletter: Consistent Contact View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="5903" title="false"]   Goodway Group of Massachusetts is your Greater Boston solutions provider for Direct Marketing, Marketing Portals, On-Demand Collateral Management, Print & Fulfillment.

Want to outperform your competitors with your direct mail pieces consistently? Go big! Oversized postcards consistently outperform smaller formats. Here's why: Oversized Postcards Capture Attention Physical size creates immediate visual dominance in the mailbox. When recipients retrieve their mail, larger pieces command attention simply because of their size. Standard envelopes and letter-sized mail fade into…