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Many businesses mistakenly think their marketing efforts should take a backseat as summer arrives. It's when people go on vacations, schools break for summer, and overall activity seems to slow down. Rather than pulling back, however, savvy marketers see the summer as an opportunity to ramp up. Why? Let’s take a look.  1. The Summer…

You might think your marketing messages, products, and outstanding customer service define your brand. But the truth is, the perceptions of your customers define your brand. It’s what they believe about you, not just what you say about yourself.  So, who’s shaping your brand story? Is it you? Or is the marketplace doing it for…

Goodway Profit Newsletter: Rebranding Benefits View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="5702" title="false"]

If you want to understand the value of print versus digital in marketing, look at the world of education. Studies consistently find that while digital communications have great value in providing top-level information quickly when it comes to processing deeper concepts, print is the hands-down winner. These results were recently confirmed in a groundbreaking study…