Blog

Want to outperform your competitors with your direct mail pieces consistently? Go big! Oversized postcards consistently outperform smaller formats. Here's why: Oversized Postcards Capture Attention Physical size creates immediate visual dominance in the mailbox. When recipients retrieve their mail, larger pieces command attention simply because of their size. Standard envelopes and letter-sized mail fade into…

Every marketing campaign starts with a choice: print or digital? The honest answer is that both have a place. Digital is hard to beat when you need speed, are targeting younger audiences, or are aiming for real-time engagement. But print has something digital cannot replicate, and knowing when to lean on it can make a…

Visual design drives many print marketing decisions, but tactile elements, such as the physical feel of printed materials, create equally powerful connections between brands and customers. The power of touch to influence desire to purchase is called “haptic perception.” When applied to printed marketing, tactile sensory experiences create deeper, more memorable brand connections than visual…

Ever wonder why information in some marketing channels seems to stick with you more than in others? The answer might be hardwired into your brain. Welcome to the world of neuromarketing, the study of how our brains respond to different types of marketing stimuli. When it comes to high-value purchases like home renovations, solar installations,…