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Visual design drives many print marketing decisions, but tactile elements, such as the physical feel of printed materials, create equally powerful connections between brands and customers. The power of touch to influence desire to purchase is called “haptic perception.” When applied to printed marketing, tactile sensory experiences create deeper, more memorable brand connections than visual…

Ever wonder why information in some marketing channels seems to stick with you more than in others? The answer might be hardwired into your brain. Welcome to the world of neuromarketing, the study of how our brains respond to different types of marketing stimuli. When it comes to high-value purchases like home renovations, solar installations,…

Your brochures, flyers, and direct mail pieces still look professional. The design works. But something feels off, the messaging sounds dated, the headlines lack punch, or the copy no longer connects with today's customers. Here's the good news: You don't need to redesign everything from scratch. AI-powered tools can quickly and affordably refresh your existing…

Goodway Profit Newsletter: How to Wow! View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="5849" title="false"]   Goodway Group of Massachusetts is your Greater Boston solutions provider for Direct Marketing, Marketing Portals, On-Demand Collateral Management, Print & Fulfillment.