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In a world flooded with uncertainty and unrest, consider something radical: Embracing positivity! Themes centered around kindness, compassion, and optimism resonate with today’s consumers. Here are five strategies to infuse positivity into your print and digital designs. 1. Incorporate Uplifting Visuals: Select images that convey strength, security, and success. These visuals create a sense of…

Goodway Profit Newsletter: The AI Advantage View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="5586" title="false"]

White space, often called negative space, is the space between and around design elements. While it may seem counterintuitive to leave parts of a design blank, white space is crucial in making a design visually appealing and effective. Here are five ways that white space does just that.  1. Visual Clarity: White space helps to…

While personalization is all around us, not every marketer takes advantage of its benefits. A study from NAPCO Research found that if you aren’t personalizing your direct mail, you’re at a competitive disadvantage.  The research from more than 1,300 marketers in various industry verticals found that two-thirds of these campaigns are either personalized or segmented.…