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When budgets are tight, wise paper choices can make a big difference in your printing costs without sacrificing the quality of your final product. Here are three practical strategies to help you get more value from every project. Prioritize "Value"  Not every print job requires premium paper. While specialty stocks have their place, many printed…

While your competitors obsess over click-through rates and algorithm changes, a marketing channel quietly delivers results that digital marketers dream of. Direct mail isn't making a comeback. It never left. And if it's not part of your current strategy, you're leaving serious opportunities on the table. The Numbers Tell the Story Direct mail boasts response…

Gaining your customer's loyalty requires effort. Keeping it can require even more. Research indicates that despite 72% of buyers expressing satisfaction with their purchases, 88% remain open to changing vendors "at any time." How can you keep those valuable customers in the fold?  Many businesses rush to say "great quality and good pricing." But everyone…

What's the secret to personalized printing success? It's not having lots of data. It's having the correct data. If you can get the recipient to stop, even for a fraction of a second, and say, "Hey! They're talking about me!" the mailing has done its job.  How do you know which data is the correct…