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If you aren’t personalizing your direct mail pieces, you’re leaving money on the table. When you personalize mailings to each person in your audience, those recipients notice and respond. Here are five tips to effectively utilize this powerful tool.  Tips for Boosting Response Rates 1. Segment Your Audience: Begin by dividing your mailing list into…

We all understand the importance of crafting personalized, relevant messages that engage customers and drive revenue. The key is having the correct data to drive your desired results. But what kind of data? There are three main types, and the best results are achieved by using a combination of all three. Let's look at each.…

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Data is a powerful tool for reaching into the world of your customers and creating meaningful connections. However, before data can fulfill its purpose, you must first create a meaningful customer experience.  According to a recent report by the CMO Council ("The Purpose-Built Experience"), 73% of CMOs say that customer centricity through each engagement, experience,…