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Gear Up Your Marketing Strategy for Summer Success

As the temperatures rise and the days grow longer, it's time to embrace the season of sun, sand, and strategic thinking. While your competitors may be taking a marketing breather during the laid-back days of summer, you don't have to. Use this time to gain a competitive edge. While your competitors are cooling their heels…
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Should You Add Color to Your Envelopes?

If there are two envelopes on the counter, one in color and one in plain white, which one will you look at first? The one in color, of course. There are many statistics on the value of color in marketing, including mailing envelopes. But our own experience is often the most powerful evidence of all.…
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Embracing Print as a Sustainable Marketing Strategy

In today's digital age, where we are used to hearing, "Go paperless! Go green," print unfairly gets a bad reputation. However, print is a sustainable choice for businesses looking to minimize their environmental impact. Let's look at some compelling data points that highlight the sustainability of paper. U.S. forest area is increasing. Did you know…
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