About: Goodway Group

Goodway Profit Newsletter: Outstanding Direct Mail. View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="4553" title="false"]   Please Start My Free Subscription To The Goodway Profit Newsletter For All The Latest News, Useful Tips And Valuable Resources! [contact-form-7 id="3150" title="Subscribe to Newsletter"] We respect your privacy; we will never give your data to…

Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel marketing statistics, which can keep you motivated to “channel” your way to success.    1. Two-thirds of shoppers use more than one channel.  This data comes from the Wharton School of Business, which…

Goodway Profit Newsletter: Motivating Like Buyers. View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="4479" title="false"]   Please Start My Free Subscription To The Goodway Profit Newsletter For All The Latest News, Useful Tips And Valuable Resources! [contact-form-7 id="3150" title="Subscribe to Newsletter"] We respect your privacy; we will never give your data to…

When it comes to choosing marketing channels, marketers can make many assumptions. Millennials always want digital, the Silent Generation wants print, but the reality is often far different. As marketers, if we don’t pay attention to how consumers want to engage with us, we can turn them off or leave them out in the cold.…