About: Goodway Group

Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion of digital media, but for best results, it  needs to…

Whether it’s a branded hat, desk calendar, or mug, most consumers own at least one promotional product. But promotional products are more than “feel good” gifts. They increase brand awareness among consumers and motivate purchase behavior. Let’s take a closer look at some of the most popular branded items today. Pens: These are the most…

Make It Personal: It's Not Optional Anymore   It used to be that personalizing your marketing, whether digitally or in print, was something that made you stand out. It was something your competitors weren't doing, so your customers and prospects took notice. Today, personalization has become expected so that people notice if you are not personalizing. Instead…

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