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Does 1:1 Printing Really Make a Difference?

Does 1:1 Printing Really Make a Difference?
More and more, we are hearing about print personalization, or variable data printing, to achieve higher response rates and better ROI. But does personalizing by name, geographic location, or demographic information really make that much difference? Can’t you just achieve higher response rates with a better offer? An over-sized postcard? Or a really great design?…
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The Goodway Profit: Marketing in Motion

The Goodway Profit: Marketing in Motion
View the first Goodway Profit Newsletter, Marketing in Motion below or download it now. [pdf-embedder url="https://goodwaygroup-ma.com/wp-content/uploads/2017/06/The-Goodway-Profit-1-Web-5.pdf"]  
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What Is Really Motivating Your Customers?

What Is Really Motivating Your Customers?
When we think about motivating consumers to make a purchase, we think about using the right mailing list, creating the right offer, and having a compelling call to action. Whether creating a direct mail piece, a sales letter, or a magazine advertisement, those elements are critical. But the reasons people buy can also be more…
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