Blog

In marketing, being "top of mind" means being the first brand or product that comes to mind when a shopper thinks of a particular industry, category, or need. For example, when someone says “soda,” what comes to mind? Coca-Cola? Pepsi? When someone says “electronics,” is it Apple? Samsung? LG? Whatever your product category, you also…

Goodway Profit Newsletter: Motivate Consumers With Direct Mail View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="5357" title="false"]

The ability to tailor documents with precision, incorporating variables like gender, income, and geographic location, holds immense potential in print and email marketing. But savvy marketers know that data points, by themselves, don’t make communication effective. So what does? Relevance.  Relevance is the secret ingredient that transforms a personalized document from simply compiling variables in…

Marketers learn from what some do well and from what others don’t. Either way, they learn. Let’s look at five “don’ts” we can take away from the mistakes of others.  See any you need to fix in your marketing?  1. Don’t complicate. Not every marketing communication needs to provide a lot of detail. When you’ve…