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Keeping your mailing list up to date is essential for making the most of your marketing dollars. It ensures that your messages arrive in a timely fashion and provides other benefits such as cost savings and better targeting. Let’s look at five benefits of an up-to-date mailing list to motivate you to make this one…

What does it take to create customer loyalty, the kind of loyalty that makes customers stick with you, even when their favorite sales representative, hair stylist or financial advisor moves on?  Here are some tips from the experts. 1. Know your customer base. Customer bases are not homogenous. They are made up of different demographics,…

Understanding buyer psychology is key to grabbing consumers’ attention and getting people to buy. The 6 Principles of Marketing Persuasion by Dr. Robert Cialdini is one of the most influential models in this approach. Cialdini’s six principles—scarcity, reciprocity, authority, social proof, liking, and consistency—can help boost results and get customers to act quickly.  Let’s take…

The success of your marketing campaigns hinges on having excellent, reliable data. But how can you be sure that you are working with data you can trust? Here are five tips for getting it right.  1. Clean and update your data. When was the last time you ran your database through a mailing list cleansing…