Blog

Today more than ever, effective marketing is based on psychology. Whether you are using direct mail, email, or mobile, these five trends have been growing in importance over the past few years. Why do these trends continue to grow? Because they work.  1. Let your culture and personality show. Increasingly, consumers are looking at the…

According to the research firm McKinsey, 76% of consumers say that receiving personalized communications is a key factor in prompting their consideration of a brand, and 78% say that personalized content makes them more likely to purchase from the brand again. That’s a powerful incentive to put time and effort into getting personalization right. “Personalization”…

Goodway Profit Newsletter: Drawing Customers Into the Sales Funnel. View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="5125" title="false"]

Consumers are increasingly showing a preference for products that communicate a sustainable message. Two-thirds of consumers say they will pay more for them.1 Let's look at some of the top ways you can be sustainable and communicate that message effectively on your packaging.  1. Support recyclability. There are multiple elements even to a "simple" paperboard…