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Targeting is the foundation of any highly effective marketing campaign, but there are different ways to slice and dice your list based on your marketing goals. Here are four different ways to target your audience. Which approach might work best for your next marketing campaign? 1. Demographics.   Demographics such as age, gender, ethnicity, and…

Goodway Profit Newsletter: Emotional Connection. View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="5078" title="false"]

When two companies offer similar products, what differentiates one from another? It’s more than the price. There is something even more critical when it comes right down to it. It’s the customer experience.  While “customer experience” can be an overused buzzword, there is a lot of truth behind its importance. At lunchtime, for example, there…

The COVID-19 pandemic has impacted the way shoppers live, work, and play. Experts say many of those changes are permanent when it comes to packaging. COVID-19 has reshaped consumers’ shopping habits, and because many of these habits have longer-term benefits, these changes are going to stick around. What are these changes, and how do they…