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So you’ve started personalizing your direct mail campaigns. But how do you know if your efforts are effective? That you’re using the right data points? Sending the right offers to the right people? Even if your sales are going up, do you know if they are going up as much as they could be? This…

Want to drive more social media engagement? Use print! It sounds counterintuitive, but time after time, both the data and anecdotal evidence tell us it’s true. As proof, look to Skinny Cow, which offers low-fat dairy treats. Skinny Cow uses print to drive participation in its social media and mobile contests. To engage consumers, the…

Are you among the marketers who have not yet started sending personalized direct mail and email communications? Are you still using a “one size fits all” marketing strategy? If so, here are three data points that you should keep in mind. 80% of consumers are more likely to do business with a company if it…

  You’ve seen the power of 1:1 print marketing and decided to give it a try. From data to customer profiling to layout and design, however, there is so much to do. Where do you begin? Start by asking three questions. What are you trying to accomplish? Success starts with setting a specific and realistic…