Do B2B buyers still want to hear from their vendors, even during the COVID-19 pandemic? The answer is yes! They just want those vendors to be sensitive in their messaging. In fact, when asked if it’s appropriate for vendors to be marketing right now, 81% of B2B buyers said yes.1 53% said they are still…
9 Eye-Popping Stats on Direct Mail When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? Or that recipients of content sent via this channel purchase 28% more…