“Green” marketing of e-billing has not swayed people from retaining their paper option USA Today recently featured the results of a Creditcards.com survey and it’s another example of the social benefits of print and paper 54% of American adults receive credit card or checking account statements by mail. Loyalty to paper is fierce with 46%…
Read more
Direct Mail a Winner with Millennials
Study shows that in a world where consumers are inundated with marketing messages Millennials overwhelmingly respond to personalized Direct Mail. In their benchmark study, InfoTrends confirms that over 80% of Millennials believe that direct mail can be an effective means of communication.
Read more
Personalization does not have to be complicated to add value to your project!
Variable Data Printing has been around since the late 90’s and while statistics show the enormous impact that personalization has on response rates, we often hear “we don’t have the data to run a variable project” or “Big Data is required to run a personalized job”. Personalized communication, particularly in direct mail, (which outperforms all…
Read more
Web to Print – Inventory Control
Online ordering, Web to Print, Marketing Portals and “Build-a-Book” solutions have been available for several years and their benefits are well known… Centralized, 24/7 access Self Service, “what you need, where you need it, when you need it” convenience Brand control Version and usage control Localization by brand, regulation, geography, language, etc. Reduced spend on…
Read more
