“Green” marketing of e-billing has not swayed people from retaining their paper option USA Today recently featured the results of a Creditcards.com survey and it’s another example of the social benefits of print and paper 54% of American adults receive credit card or checking account statements by mail. Loyalty to paper is fierce with 46%…
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Direct Mail a Winner with Millennials
Study shows that in a world where consumers are inundated with marketing messages Millennials overwhelmingly respond to personalized Direct Mail. In their benchmark study, InfoTrends confirms that over 80% of Millennials believe that direct mail can be an effective means of communication.
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