Category Archives: Marketing Communications Portal

Why Cross-Channel Consistency Is So Important

Why Cross-Channel Consistency Is So Important
Whether you are using direct mail, email, mobile, or signage, you have likely heard people talking about the importance of the “Omni-channel” experience. New data from ForeSee shows us just why this is so important. Today, the customer’s purchase journey is often non-linear. Customers may learn about your product via email but end up purchasing…
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Personalization does not have to be complicated to add value to your project!

Personalization does not have to be complicated to add value to your project!
Variable Data Printing has been around since the late 90’s and while statistics show the enormous impact that personalization has on response rates, we often hear “we don’t have the data to run a variable project” or “Big Data is required to run a personalized job”. Personalized communication, particularly in direct mail, (which outperforms all…
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