Category Archives: Uncategorized

Personalization has become one of those buzzwords that sound more intimidating than they are. Many businesses assume it’s expensive, technically complex, or only realistic for companies with large marketing budgets. The reality is that meaningful personalization is often simpler than you think, and you may already have the data you need to do it, such…

Goodway Profit Newsletter: Timing Is Everything View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="5952" title="false"]   Goodway Group of Massachusetts is your Greater Boston solutions provider for Direct Marketing, Marketing Portals, On-Demand Collateral Management, Print & Fulfillment.

Here's what most marketers believe: Direct mail is for driving foot traffic. Email is for driving online purchases. That belief costs them money. Because the data tell a different story, direct mail isn't just driving online sales. It's one of your most effective channels for getting people to click, shop, and convert online too. Direct…

Everyone's using AI for marketing copy these days. ChatGPT, Claude, whatever tool fits your workflow. The question isn't whether AI can produce decent content. The question is how to use it to deliver the most value. For both print and digital channels, AI generates solid copy that performs. Used right, it can genuinely transform and…