Portfolio Category: Marketing Automation

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MIT Direct Mail

MIT Direct Mail
Goodway Group worked with MIT Federal Credit Union to utilize customer data to create personalized marketing campaigns that expand product awareness and adoption of their services. The objective was to create and deliver personalized marketing campaigns at the right time to maximize the impact of their message and keep financial and personal data secure. Working…
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Ivy League

Ivy League
An Ivy League University wanted to improve the process they used for creating and mailing letters that acknowledge donations from their benefactors and detail each donation for tax purposes. Their in-house process was largely manual and thus time consuming and cumbersome. As the volume of donations increased, so did the challenges that came with this…
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Supermarket

Supermarket
Goodway Group works with a New England based grocery store chain that is focused on providing the best value to their customers.Because value is a guiding mission for the company, they spend very little on extras that don’t support that goal. Since these signs played an important role in driving sales, the chain wanted to…
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