Top Characteristics of Satisfied Customers

What makes a customer satisfied or unsatisfied in doing business with you? A recent survey from MarketingSherpa provides important insights. The “Consumer Satisfaction Research Study,” based on data gathered from 2,400 customers, asked consumers to identify the characteristics of companies they do business with, including their marketing practices. It also asked whether they were satisfied…

4 Ways to Turbo Charge Personalized Campaigns

We all know that personalization works. In fact, research from InfoTrends found that 84% of consumers said that personalization made them “much more likely” or “somewhat more likely” to open their mail. Even so, one of the secrets to success is not to rely on personalization alone. Personalization gets you in the door—it grabs attention.…

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