About: Goodway Group

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Packaging is one of your most essential marketing tools if you sell products on the retail shelf. When buyers decide between two products, labels and packaging can be the deciding factor. When buyers plan to purchase one product, great labels and packaging can entice them to buy another.  Here are five ways to use product…

Want to get your customers’ attention? Incorporate creative folds that add dimension and interest. Gatefolds, in particular, are cost-effective tools that add high interest and engagement to your pieces. Whether you are producing marketing collateral, event invitations, or direct mail, these fun, creative folds can repeatedly engage your audience with your marketing content.  Four types…

A strategy of regular, strategically timed communications can have a powerful influence on shopper behavior. That’s why drip marketing is so important. In a drip marketing campaign, the business sends (drips) regular marketing communications, typically through multiple channels, to move a prospect through the sales funnel over time. It uses a combination of direct mail,…