About: Goodway Group

Understanding buyer psychology is key to grabbing consumers’ attention and getting people to buy. The 6 Principles of Marketing Persuasion by Dr. Robert Cialdini is one of the most influential models in this approach. Cialdini’s six principles—scarcity, reciprocity, authority, social proof, liking, and consistency—can help boost results and get customers to act quickly.  Let’s take…

The success of your marketing campaigns hinges on having excellent, reliable data. But how can you be sure that you are working with data you can trust? Here are five tips for getting it right.  1. Clean and update your data. When was the last time you ran your database through a mailing list cleansing…

Goodway Profit Newsletter: Does Your Data Make the Grade? View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="5234" title="false"]

In today’s times of uncertainty, it can be challenging to know how to strike the right tone. While consumer spending remains strong, there is still much uncertainty about the future. Some Americans are doing quite well. Others are still struggling. For marketers, this means crafting messaging that is both optimistic and sensitive. It can be…