About: Goodway Group

You have a tight marketing budget and want to focus that budget on your best customers. How do you decide which customers are worth the most significant investment? You might think that the answer is obvious—the ones who spend the most money with you. But which metric do you use to determine that?  Studies consistently…

A successful marketing campaign doesn’t require a big budget. It just requires creativity and strategy. Let’s look at seven smart ways to stretch your marketing dollars and get the biggest bang for your buck. 1. Focus on a Niche Market: Instead of casting a wide net, zero in on a specific audience. Tailor your message…

Nearly two-thirds (62%) of customers say their favorite brands treat them as individuals (Marigold, 2024). When you create experiences that resonate with your customers, you win their loyalty. That requires more than experience and gut instinct. It requires data.  But don't businesses inherently know their customers? Isn't their intuition about what their customers want and…

When you look at any printed material, what catches your attention first? Often, it's the bullet points. These concise and impactful lists naturally draw the eye, making them a key element in any layout.  Given the strong influence of bullet points, it's easy to want to use them to highlight your product's benefits right away.…