About: Goodway Group

While personalization is all around us, not every marketer takes advantage of its benefits. A study from NAPCO Research found that if you aren’t personalizing your direct mail, you’re at a competitive disadvantage.  The research from more than 1,300 marketers in various industry verticals found that two-thirds of these campaigns are either personalized or segmented.…

Direct mail is a powerful tool for retaining customers and building loyalty. It can remind customers about your brand, offer exclusive discounts or promotions, and provide enticing content that keeps your consumers coming back. Let's look at five ways to incorporate direct mail into your customer retention efforts.  1. Personalization Personalizing direct mail with customers'…

Lifetime Customer Value (LCV), also known as Customer Lifetime Value (CLV), is a metric that helps you, as a marketer, to understand the total worth of a customer to your business. By focusing on LCV, you can make better-informed decisions on allocating resources effectively, enhancing customer relationships, and driving long-term profitability.  How to Calculate Lifetime…

When selling a product or service, the words you choose matter. It is not just what you say but how you say it. Whether you're fine-tuning a direct mail headline or crafting the subject line for an email, making subtle tweaks can make a huge difference.  Let's look at three examples from MECLABS, a research…