About: Goodway Group

Gaining your customer's loyalty requires effort. Keeping it can require even more. Research indicates that despite 72% of buyers expressing satisfaction with their purchases, 88% remain open to changing vendors "at any time." How can you keep those valuable customers in the fold?  Many businesses rush to say "great quality and good pricing." But everyone…

What's the secret to personalized printing success? It's not having lots of data. It's having the correct data. If you can get the recipient to stop, even for a fraction of a second, and say, "Hey! They're talking about me!" the mailing has done its job.  How do you know which data is the correct…

Running a brick-and-mortar business? You know how important it is to fight for attention. Whether you manage a coffee shop or a professional services firm, it takes something special to cut through the clutter of competing storefronts.  Enter oversized graphics (banners, murals, and signage) that command attention from afar. These aren't just decorative signs. They're…

If you aren’t personalizing your direct mail pieces, you’re leaving money on the table. When you personalize mailings to each person in your audience, those recipients notice and respond. Here are five tips to effectively utilize this powerful tool.  Tips for Boosting Response Rates 1. Segment Your Audience: Begin by dividing your mailing list into…