About: Goodway Group

Goodway Profit Newsletter: Taking the Long Way. View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="5630" title="false"]

Whether through direct mail or email, in-store signage, or highway billboards, the most effective marketing is tailored to your target audience. Recently, HubSpot compiled a list of questions to help you target your messaging with laser focus. Let's look at seven of them.  1. Am I targeting the right audience? Target audiences can shift and…

You have a tight marketing budget and want to focus that budget on your best customers. How do you decide which customers are worth the most significant investment? You might think that the answer is obvious—the ones who spend the most money with you. But which metric do you use to determine that?  Studies consistently…

A successful marketing campaign doesn’t require a big budget. It just requires creativity and strategy. Let’s look at seven smart ways to stretch your marketing dollars and get the biggest bang for your buck. 1. Focus on a Niche Market: Instead of casting a wide net, zero in on a specific audience. Tailor your message…