About: Goodway Group

Whether you are sending direct mail only or integrating direct mail with other channels, marketing has many moving parts. The final “send” or “go live” is simply the last link in the chain. To ensure that the whole project stays on schedule, work backward to ensure each component is on schedule.  To get started, sit…

Goodway Profit Newsletter: Taking the Long Way. View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="5630" title="false"]

Whether through direct mail or email, in-store signage, or highway billboards, the most effective marketing is tailored to your target audience. Recently, HubSpot compiled a list of questions to help you target your messaging with laser focus. Let's look at seven of them.  1. Am I targeting the right audience? Target audiences can shift and…

You have a tight marketing budget and want to focus that budget on your best customers. How do you decide which customers are worth the most significant investment? You might think that the answer is obvious—the ones who spend the most money with you. But which metric do you use to determine that?  Studies consistently…