About: Goodway Group

We all understand the importance of crafting personalized, relevant messages that engage customers and drive revenue. The key is having the correct data to drive your desired results. But what kind of data? There are three main types, and the best results are achieved by using a combination of all three. Let's look at each.…

Goodway Profit Newsletter: Back to Life! View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="5801" title="false"]

What makes customers stay loyal, even when competitors slash prices or ramp up their marketing efforts? True loyalty extends beyond convenience or cost. It's built on trust and ongoing connection. Here are five proven strategies to strengthen those bonds. 1. Know who your customers are. Not all customers are alike. They represent a mix of…

Imagine discovering a massive audience that drives more than half of the U.S. spending power yet is rarely seen represented in marketing campaigns. Sounds unbelievable, right? But it’s a real thing. Research from Alive Ventures (“Growing Older Better: Insights and Opportunities”) highlights the overlooked potential of consumers aged 50 and above. This group makes up…