About: Goodway Group

Everybody wants to go green these days. Did you know that one of the easiest ways to do that is to switch to digital and 1:1 printing? When you produce targeted, personalized, and on-demand documents using digital presses, you are greening your print marketing at the same time.   First, when you print on demand,…

Shoppers today expect their marketing messages to be highly targeted to their wants and needs. The good news is there is a ton of data for use in targeting, whether you gather it yourself or purchase it from a reputable list company. But what are the best ways to use that data? There are many…

Goodway Profit Newsletter: Age Is More Than a Number! View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="5183" title="false"]

When a shopper walks into the store, even if they aren’t looking for something in your product category, the proper packaging can entice them to make a purchase they hadn’t planned. That’s why packaging should be considered part of your marketing toolbox. Here are five ways to use product packaging to stand out and create…