About: Goodway Group

The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness. Recipients’ top reason for opening any direct mail piece is that they are interested in the products or services you offer. But did you know that there are other reasons that recipients open their mail,…

In today’s world of social distancing and Zoom meetings, isn’t it nice to receive something tangible in your hands? Most customers and prospects feel the same way. Direct mail provides the comfort and tangibility that many people are missing these days Be a hero Reach out and touch your customers with a direct mail piece.…

Goodway Profit Newsletter: Going Big! View it below or download it now. [3d-flip-book mode="fullscreen" id="4887" ][/3d-flip-book]

Do B2B buyers still want to hear from their vendors, even during the COVID-19 pandemic? The answer is yes! They just want those vendors to be sensitive in their messaging. In fact, when asked if it’s appropriate for vendors to be marketing right now, 81% of B2B buyers said yes.1 53% said they are still…