About: Goodway Group

In today’s world of social distancing and Zoom meetings, isn’t it nice to receive something tangible in your hands? Most customers and prospects feel the same way. Direct mail provides the comfort and tangibility that many people are missing these days Be a hero Reach out and touch your customers with a direct mail piece.…

Goodway Profit Newsletter: Going Big! View it below or download it now. [3d-flip-book mode="fullscreen" id="4887" ][/3d-flip-book]

Do B2B buyers still want to hear from their vendors, even during the COVID-19 pandemic? The answer is yes! They just want those vendors to be sensitive in their messaging. In fact, when asked if it’s appropriate for vendors to be marketing right now, 81% of B2B buyers said yes.1 53% said they are still…

9 Eye-Popping Stats on Direct Mail When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? Or that recipients of content sent via this channel purchase 28% more…