Recent Posts by Goodway Group

Personalization is proven to increase sales, but how much is just enough?

Goodway Profit Newsletter: A Delicate Balance. View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="4385" title="false"]   Please Start My Free Subscription To The Goodway Profit Newsletter For All The Latest News, Useful Tips And Valuable Resources! [contact-form-7 id="3150" title="Subscribe to Newsletter"] We respect your privacy; we will never give your data to…
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Before You Personalize…

Before You Personalize… Want to rock the results of your next personalized marketing campaign? Profile before you personalize! What do we mean by that? We mean understanding what your customers look like as aggregate demographic or psychographic groups before you send targeted mailings or personalize to them as individuals. As a very simplified example, let’s…
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