About: Goodway Group

  You’ve seen the power of 1:1 print marketing and decided to give it a try. From data to customer profiling to layout and design, however, there is so much to do. Where do you begin? Start by asking three questions. What are you trying to accomplish? Success starts with setting a specific and realistic…

Every day, thousands of marketing contacts clamor for your customers’ attention. What will make these customers stop and take the time to look at yours? Make them say, “Wow!” Think of the outer envelope as a storefront. Use it to grab attention with more than just eye-catching images. Try different colored stocks, different plastic substrates…

One of the most powerful ways to deepen customer loyalty is to reward your customers for sticking with you. This is why loyalty programs are so popular. But there is an additional benefit, too. Customers actively participating in loyalty programs not only continue to buy from you, but they spend more money when they do.…

  Want to get the most out of your direct mail budget? Want to get the maximum return on your investment? Here are five ideas that, while simple, can bring great results.   1. Be relevant, not complicated Personalized communications do not have to be complicated to be effective. If you are a roofing company,…