About: Goodway Group

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Personalization does not have to be complicated to add value to your project!

Personalization does not have to be complicated to add value to your project!
Variable Data Printing has been around since the late 90’s and while statistics show the enormous impact that personalization has on response rates, we often hear “we don’t have the data to run a variable project” or “Big Data is required to run a personalized job”. Personalized communication, particularly in direct mail, (which outperforms all…
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Web to Print – Inventory Control

Web to Print – Inventory Control
Online ordering, Web to Print, Marketing Portals and “Build-a-Book” solutions have been available for several years and their benefits are well known… Centralized, 24/7 access Self Service, “what you need, where you need it, when you need it” convenience Brand control Version and usage control Localization by brand, regulation, geography, language, etc. Reduced spend on…
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UNDERSTANDING PRINTING PAPER

UNDERSTANDING PRINTING PAPER
Choosing the correct paper for your project is an important and sometimes crucial decision in your project planning. It’s best to start thinking about the paper choice from the beginning as it can impact many aspect of the printing process from how ink sits on the paper to how it folds. If you have questions…
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