Do B2B buyers still want to hear from their vendors, even during the COVID-19 pandemic?
The answer is yes! They just want those vendors to be sensitive in their messaging. In fact, when asked if it’s appropriate for vendors to be marketing right now, 81% of B2B buyers said yes.1 53% said they are still actively buying.
Here are some tips for getting the messaging right.
- Don’t try to sell everything to everybody. Select your products carefully so your audience sees that you are being sensitive to the situation.
- Focus on short-term needs. Buyers may not be making large purchases, but they are looking to optimize what they have. Even if they are not looking to replace, they are looking to tweak and improve.
- Show that you understand the impact on them. If you can help with financing or deferred payments, let them know.
As challenging as this pandemic has been, your customers still need to keep their businesses running.
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