About: Goodway Group

A well-defined business value proposition is crucial for attracting and retaining customers. This proposition communicates a company's unique benefits and value, setting it apart from competitors.    Here are some ordinary value propositions from famous brands:  Apple: "Think different." Apple's value proposition is centered around innovation, design, and user experience.  Amazon: "Earth's most customer-centric company."…

The average donor retention rate for nonprofits is between 40% and 45%. That means for every 100 donors you have, only 40-45 will donate the following year. But what if you could retain more of them? Imagine the impact on your mission! The key to retaining donors is keeping them engaged with your mission. Whether…

Goodway Profit Newsletter: Got Trust? View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="5481" title="false"]

Packaging is one of your most essential marketing tools if you sell products on the retail shelf. When buyers decide between two products, labels and packaging can be the deciding factor. When buyers plan to purchase one product, great labels and packaging can entice them to buy another.  Here are five ways to use product…