About: Goodway Group

Sure, direct mail is a great way to attract new buyers, but it is also a proven way to keep existing customers satisfied. Done right, it reminds people why they love your brand and gives them reasons to stay engaged. Here are five ways to use direct mail to strengthen customer relationships: 1. Tap your…

Artificial intelligence (AI) is everywhere these days. It can suggest the best out-of-the-way vacation spots. It can write your work emails and help you visualize new paint colors for your kitchen. While these abilities often take center stage, AI also holds tremendous potential in business and marketing. Because AI can analyze vast amounts of information…

Goodway Profit Newsletter: Direct Mail Drives Online Sales. View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="5745" title="false"]

We regularly hear the phrase, “Break through the marketing clutter.” What does that mean? It means that customers are bombarded with thousands of marketing messages every day. Amidst this cacophony, you must find a way to get your marketing messages seen and heard.  How do you do that? By getting back to the basics of…