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Be Authentic and Connect with Customers

Be Authentic and Connect with Customers
Increasingly, marketers understand the power of emotions. Product features and benefits are essential, but someone’s need, fear, or desire often motivates the actual purchase. Just look at some of the most iconic brands on the market. Johnson & Johnson doesn’t sell Band-Aids based on their adhesive properties. It shows a crying child being soothed by…
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Selling Inkjet to Clients – thINK Forum

At this week’s thINK Forum, David Zwang of What They Think talks to Jennifer McSweeney, VP of Sales for the Goodway Group, about the company’s adoption of production inkjet and the opportunities it has opened with clients. They also discuss Women in Print. [embed]https://d3a577syzx0or3.cloudfront.net/video/2021-09-think-shot-2-jennifer-mcsweeney.mp4[/embed]
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Survey: Print Is Safe, Secure, Trustworthy, and Eco-Friendly

Survey: Print Is Safe, Secure, Trustworthy, and Eco-Friendly
If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and you have a product anyone would love. There is such a product, and it’s print. After years of research on consumer attitudes and preferences, print remains consumers’ preferred channel for safety, security, trustworthiness, and…
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Shoppers: How Brands Treat People Matters

Shoppers: How Brands Treat People Matters
How brands treat people during national crises like a global pandemic impacts shoppers’ purchase decisions. This means that even subtle elements in your direct mail, email, and newsletter messaging matter—a lot.  This is the finding of Global Web Index (GWI), one of the premier players in the consumer data industry. According to GWI’s report “The…
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