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Silos Are for Farmers, Not Marketers

Silos Are for Farmers, Not Marketers
Got a silo problem? If you’re like most companies doing targeted and personalized marketing, you do. You may have plenty of customer data, but it might be in different places (silos), and these places often aren’t talking to each other. As a result, your marketing is less effective than it could be. Here are some…
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Lessons Learned from Real-Life Split Testing

Lessons Learned from Real-Life Split Testing
If you want to know what’s working, test it. Is this recipe better than that one? Is this pair of shoes more comfortable than those? Marketing is no different. By taking a portion of your list and testing one element at a time, you can find out what works best. Even if you’ve done testing…
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Be Authentic and Connect with Customers

Be Authentic and Connect with Customers
Increasingly, marketers understand the power of emotions. Product features and benefits are essential, but someone’s need, fear, or desire often motivates the actual purchase. Just look at some of the most iconic brands on the market. Johnson & Johnson doesn’t sell Band-Aids based on their adhesive properties. It shows a crying child being soothed by…
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Selling Inkjet to Clients – thINK Forum

At this week’s thINK Forum, David Zwang of What They Think talks to Jennifer McSweeney, VP of Sales for the Goodway Group, about the company’s adoption of production inkjet and the opportunities it has opened with clients. They also discuss Women in Print. [embed]https://d3a577syzx0or3.cloudfront.net/video/2021-09-think-shot-2-jennifer-mcsweeney.mp4[/embed]
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