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Do B2B buyers still want to hear from their vendors, even during the COVID-19 pandemic? The answer is yes! They just want those vendors to be sensitive in their messaging. In fact, when asked if it’s appropriate for vendors to be marketing right now, 81% of B2B buyers said yes.1 53% said they are still…

9 Eye-Popping Stats on Direct Mail When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? Or that recipients of content sent via this channel purchase 28% more…

Goodway Profit Newsletter: Leading Your Customers Back. View it below or download it now. [3d-flip-book mode="fullscreen" id="4851" ][/3d-flip-book]

When you want to get something right, consult the experts. For direct mail, there is no more significant expert than the U.S. Postal Service. Here are five tips for foolproof direct mail from the USPS that every marketer should know.    Choose your format carefully. Before you start your design, choose your mailing format carefully. Know…