When you want to get something right, consult the experts. For direct mail, there is no more significant expert than the U.S. Postal Service. Here are five tips for foolproof direct mail from the USPS that every marketer should know. Choose your format carefully. Before you start your design, choose your mailing format carefully. Know…
In today's world of social distancing and working from home, marketers are seeing an exploding use of QR Codes, which connect buyers to marketing and product information in a safe and touchless way. QR Codes give buyers confidence that you value their health and safety, while still giving them access to the information they want…
Sourcing PPE for people in the field is only half the problem. Assuring it is in inventory, getting it into your employee’s hands, and keeping track of it is just as important. Count on Goodway Group of Massachusetts’ extensive PPE supply chain, inventory management and distribution solution to support your team worldwide. Pictured: an example…