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Planning an Event? You Need These 7 Items!

Planning an Event? You Need These 7 Items!
  Are you planning an event? If so, marketing needs to go beyond direct mail and email. It requires a comprehensive strategy that ensures that your audience has a positive experience and spreads the word after it is over. Here’s a checklist that will make the event the best it can be. Direct mail Consider…
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Top Characteristics of Satisfied Customers

Top Characteristics of Satisfied Customers
What makes a customer satisfied or unsatisfied in doing business with you? A recent survey from MarketingSherpa provides important insights. The “Consumer Satisfaction Research Study,” based on data gathered from 2,400 customers, asked consumers to identify the characteristics of companies they do business with, including their marketing practices. It also asked whether they were satisfied…
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USPS RATES ARE GOING UP THIS WEEKEND 

USPS RATES ARE GOING UP THIS WEEKEND 
The following new pricing takes effect January 21, 2018.  The January USPS rate increases reflect an average of 1.9% across all Mailing Services and a 3.9 percent increase across all shipping services as compared to 2017 rate prices. First Class Mail (1 ounce) · First Class stamps are increasing from $0.49 to $0.50 · Metered…
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4 Ways to Turbo Charge Personalized Campaigns

4 Ways to Turbo Charge Personalized Campaigns
We all know that personalization works. In fact, research from InfoTrends found that 84% of consumers said that personalization made them “much more likely” or “somewhat more likely” to open their mail. Even so, one of the secrets to success is not to rely on personalization alone. Personalization gets you in the door—it grabs attention.…
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