Blog

Very often, buyers need more than one contact before they make a purchase. Sometimes, especially with more complex sales, they need an entire series of contacts to bring awareness, educate, and answer questions. By using gentle persistence and multiple touches, you can get far better results than with a single touch alone. Let’s look at…

Goodway Profit Newsletter: Change of Direction. View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="4680" title="false"]

It’s likely that you’ve heard it said that now is a good time to be marketing. In fact, you’ve probably heard that for years. It’s always a good time to be marketing! But there really is something different going on. Whether it’s direct mail, email, or mobile, here are three reasons why now is a…

When it comes to personalization in marketing, both digital and print, are you still on the sidelines? Do you want to give personalization a try, but think it’s too complicated? It doesn’t have to be. Here are five ways to think about personalized marketing to kick-start your efforts. Relevance doesn’t require tons of data. Customers…