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The Goodway Profit: Understanding Your Audience

The Goodway Profit: Understanding Your Audience
View The Goodway Profit Newsletter: Reach Your Marketing Goals By Understanding Your Audience Better below or download it now [pdf-embedder url="https://goodwaygroup-ma.com/wp-content/uploads/2017/10/563171-Goodway-Profit-No-3.pdf" title="563171 Goodway Profit No 3"]  
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Why Cross-Channel Consistency Is So Important

Why Cross-Channel Consistency Is So Important
Whether you are using direct mail, email, mobile, or signage, you have likely heard people talking about the importance of the “Omni-channel” experience. New data from ForeSee shows us just why this is so important. Today, the customer’s purchase journey is often non-linear. Customers may learn about your product via email but end up purchasing…
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Creating Marketing Copy That Gets Read

Creating Marketing Copy That Gets Read
In Confessions of an Advertising Man, David Ogilvy, founder of the highly regarded advertising agency Ogilvy & Mather, wrote, “Ninety-nine percent of all advertising doesn’t sell a thing.” You don’t want your products to be in that 99%. How do you make sure you are in the coveted one percent? You might say “personalization and…
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Does Personalization Really Work?

Does Personalization Really Work?
We are seeing 1:1 printing or “print personalization” more and more places these days.  Direct mail, Follow-up marketing collateral, Information kits, what’s the real deal with these applications? Do they really live up to the hype? Or is personalization just a gimmick to get marketers to buy more print? Consider the way you are being…
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