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4 Ways to Turbo Charge Personalized Campaigns

4 Ways to Turbo Charge Personalized Campaigns
We all know that personalization works. In fact, research from InfoTrends found that 84% of consumers said that personalization made them “much more likely” or “somewhat more likely” to open their mail. Even so, one of the secrets to success is not to rely on personalization alone. Personalization gets you in the door—it grabs attention.…
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10 Reasons Direct Mail Is a Life Hack

10 Reasons Direct Mail Is a Life Hack
Is direct mail a life hack? According to LifeHack.org, the answer is yes. At least, it’s a marketing hack every company should know. Here are 10 reasons direct mail needs to be one of your marketing hacks. Increases branding and keeps your company top of mind. Is one of the most inexpensive, yet most effective…
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Why 1:1 Print Beats Online “Targeting”

Why 1:1 Print Beats Online “Targeting”
If you want to communicate quickly and inexpensively, online marketing can be a powerful tool. But if you want relevant marketing communications that consumers truly respect, then try your personalization in print. In a survey of more than 1,200 people conducted by Zussi Research for ad:tech London, 69% percent of respondents saw traditional advertising as…
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The Benefits of Using Triggered Emails

The Benefits of Using Triggered Emails
When it comes to boosting response rates, there is nothing like combining direct mail with email, even better when both are personalized. We don’t mean just personalizing by name. We mean personalizing based on customer behavior. This is referred to as “triggering.” According to Clevos, an email marketing platform supplier, using personalized, trigger-based email can…
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