Blog

What Is Really Motivating Your Customers?

What Is Really Motivating Your Customers?
When we think about motivating consumers to make a purchase, we think about using the right mailing list, creating the right offer, and having a compelling call to action. Whether creating a direct mail piece, a sales letter, or a magazine advertisement, those elements are critical. But the reasons people buy can also be more…
Read more

Why Direct Mail is More Memorable

Why Direct Mail is More Memorable
In today’s digital world, we are constantly being bombarded with information and data from every angle. How many emails do you receive every day? How many tweets, how many FB posts? How many of these do you really read every day? While email and social media have definitely changed how companies market, inbox overload IS…
Read more

UNDERSTANDING FOLDING AND BINDING

UNDERSTANDING FOLDING AND BINDING
In a prior post we discussed the importance of understanding paper and making sure you select the right one for your project.  Let’s take it one step further and discuss what you need to know about scoring, folding and picking the correct binding type. Like choosing the right paper, deciding how the piece will fold…
Read more

5 Benefits of Having a Marketing Portal / Storefront

5 Benefits of Having a Marketing Portal / Storefront
Does your marketing team look at you like this when you need something? View the 5 Benefits of Having a Marketing Portal Guide below or download it now. [pdf-embedder url="https://goodwaygroup-ma.com/wp-content/uploads/2016/08/Benefits-Marketing-Portals-w3.pdf"]  
Read more