In a prior post we discussed the importance of understanding paper and making sure you select the right one for your project. Let’s take it one step further and discuss what you need to know about scoring, folding and picking the correct binding type. Like choosing the right paper, deciding how the piece will fold…
Read more
5 Benefits of Having a Marketing Portal / Storefront
Does your marketing team look at you like this when you need something? View the 5 Benefits of Having a Marketing Portal Guide below or download it now. [pdf-embedder url="https://goodwaygroup-ma.com/wp-content/uploads/2016/08/Benefits-Marketing-Portals-w3.pdf"]
Read more
Postal Discounts
The Top 10 Postal Discounts Terrific infographic from Neopost showing creative ways to save on postage and shipping by taking advantage of US Postal Service products and services. We utilize #10 (consulting the USPS’ free Mail Design Analyst) frequently saving our clients thousands of dollars over the years! http://bit.ly/2aaGbzM
Read more
Why Millions of Americans Choose Paper
“Green” marketing of e-billing has not swayed people from retaining their paper option USA Today recently featured the results of a Creditcards.com survey and it’s another example of the social benefits of print and paper 54% of American adults receive credit card or checking account statements by mail. Loyalty to paper is fierce with 46%…
Read more