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Want to increase the effectiveness of your direct mail campaigns? Add a branded email with the same design components as the direct mail piece so that they are part of an integrated campaign. Adding branded email as a secondary touch doubles the customer. Let’s look at three reasons why. They already want to hear from…

If you’re a nonprofit, you know how critical direct mail is to your fundraising. In fact, according to MobileCause, donors are three times more likely to give online in response to a direct mail appeal than an email. Here are five tips to maximize your efforts. 1. Invest in your house list.  Treated right, most…

As marketers, we have more data at our fingertips than ever. Data is all around us, from in-house customer information to third-party demographic and behavioral data. However, having more data doesn’t, by itself, generate success. You can personalize your direct mail and email with people’s names, tailored offers, and even customized images and text but…

Goodway Profit Newsletter: 5 Ways to Increase Direct Mail Results. View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="5435" title="false"]