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As a marketer, you know the value of email. You may also see the value of print marketing. But do you know the areas where one is better than another? Let’s look at four places where direct mail beats out email and does things email cannot do.  1. Bypassing opt-ins: Unlike email, direct mail doesn't…

Goodway Profit Newsletter: Increase Direct Mail Profits View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="5280" title="false"]

For nonprofits, every dollar they spend on overhead, administration, and marketing is a dollar not spent on their mission. Not surprisingly, there is an intense focus on which marketing channels are most effective. So which channel works best for nonprofits? A study by YouGov provides the answer: direct mail. In a survey of more than…

If you are trying to sell costume jewelry and organic smoothies, price and opportunity might motivate customers to purchase spontaneously or switch from a competitor. But if you sell higher-end or more complex products, it often takes a different approach.  Let’s say you are a pediatric dentist. Most of your patients are at least two…