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Goodway Profit Newsletter: 5 Ways to Increase Direct Mail Results. View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="5435" title="false"]

Succeeding in Business-to-Business (B2B) sales requires a nuanced understanding of the complex decision-making processes within organizations. Unlike B2C transactions, B2B sales often involve multiple decision-makers with unique needs and priorities. Navigating this landscape requires persistence, insight, and data-driven communications.  Let’s look at three “musts” for approaching B2B buyers.  1. Identify Decision-Makers and Influencers B2B transactions…

Your existing customers are your most profitable customers. They buy more frequently, and they spend more when they do. But are you paying sufficient attention to them? Could you be losing customers without knowing it?  Understanding why customers defect to competitors is the first step in retaining them, so let’s look at four key reasons…

When economic times are uncertain, different businesses take different strategies. Some tighten the belt, hunker down, and wait for things to improve. Others see opportunities. When their competitors pull back, they invest so they are way ahead when times get better.  This strategy sounds good, but does it work? History says it does. Research from…