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It’s often said that “age is just a number.” To some extent, that’s true. Americans are living longer, living healthier, and staying more active than ever. Many older Americans are remaining in the workforce far beyond retirement age. The traditional lines are blurring.  At the same time, most people in any given age demographic are…

Sure, direct mail is a great way to attract new buyers, but it is also a proven way to keep existing customers satisfied. Done right, it reminds people why they love your brand and gives them reasons to stay engaged. Here are five ways to use direct mail to strengthen customer relationships: 1. Tap your…

Artificial intelligence (AI) is everywhere these days. It can suggest the best out-of-the-way vacation spots. It can write your work emails and help you visualize new paint colors for your kitchen. While these abilities often take center stage, AI also holds tremendous potential in business and marketing. Because AI can analyze vast amounts of information…

Goodway Profit Newsletter: Direct Mail Drives Online Sales. View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="5745" title="false"]