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Data is a powerful tool for reaching into the world of your customers and creating meaningful connections. However, before data can fulfill its purpose, you must first create a meaningful customer experience.  According to a recent report by the CMO Council ("The Purpose-Built Experience"), 73% of CMOs say that customer centricity through each engagement, experience,…

What makes customers stay loyal, even when competitors slash prices or ramp up their marketing efforts? True loyalty extends beyond convenience or cost. It's built on trust and ongoing connection. Here are five proven strategies to strengthen those bonds. 1. Know who your customers are. Not all customers are alike. They represent a mix of…

Imagine discovering a massive audience that drives more than half of the U.S. spending power yet is rarely seen represented in marketing campaigns. Sounds unbelievable, right? But it’s a real thing. Research from Alive Ventures (“Growing Older Better: Insights and Opportunities”) highlights the overlooked potential of consumers aged 50 and above. This group makes up…