Blog

If there are two envelopes on the counter, one in color and one in plain white, which one will you look at first? The one in color, of course. There are many statistics on the value of color in marketing, including mailing envelopes. But our own experience is often the most powerful evidence of all.…

Goodway Profit Newsletter: Looks Good On Paper View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="5536" title="false"]

In today's digital age, where we are used to hearing, "Go paperless! Go green," print unfairly gets a bad reputation. However, print is a sustainable choice for businesses looking to minimize their environmental impact. Let's look at some compelling data points that highlight the sustainability of paper. U.S. forest area is increasing. Did you know…

Pay close attention to the envelope to maximize the impact of your direct mail campaigns. The envelope is your mail's first impression, and optimizing its design can significantly boost your response rates.  Here are five key areas to make your envelope more distinctive, engaging, and eye-catching. 1. Recipient Name and Address The recipient's name and…