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4 Ways to Turbo Charge Personalized Campaigns

4 Ways to Turbo Charge Personalized Campaigns
We all know that personalization works. In fact, research from InfoTrends found that 84% of consumers said that personalization made them “much more likely” or “somewhat more likely” to open their mail. Even so, one of the secrets to success is not to rely on personalization alone. Personalization gets you in the door—it grabs attention.…
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10 Reasons Direct Mail Is a Life Hack

10 Reasons Direct Mail Is a Life Hack
Is direct mail a life hack? According to LifeHack.org, the answer is yes. At least, it’s a marketing hack every company should know. Here are 10 reasons direct mail needs to be one of your marketing hacks. Increases branding and keeps your company top of mind. Is one of the most inexpensive, yet most effective…
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What Is Really Motivating Your Customers?

What Is Really Motivating Your Customers?
When we think about motivating consumers to make a purchase, we think about using the right mailing list, creating the right offer, and having a compelling call to action. Whether creating a direct mail piece, a sales letter, or a magazine advertisement, those elements are critical. But the reasons people buy can also be more…
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Why Direct Mail is More Memorable

Why Direct Mail is More Memorable
In today’s digital world, we are constantly being bombarded with information and data from every angle. How many emails do you receive every day? How many tweets, how many FB posts? How many of these do you really read every day? While email and social media have definitely changed how companies market, inbox overload IS…
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