Category Archives: Print

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UNDERSTANDING FOLDING AND BINDING

UNDERSTANDING FOLDING AND BINDING
In a prior post we discussed the importance of understanding paper and making sure you select the right one for your project.  Let’s take it one step further and discuss what you need to know about scoring, folding and picking the correct binding type. Like choosing the right paper, deciding how the piece will fold…
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Why Millions of Americans Choose Paper

“Green” marketing of e-billing has not swayed people from retaining their paper option USA Today recently featured the results of a Creditcards.com survey and it’s another example of the social benefits of print and paper 54% of American adults receive credit card or checking account statements by mail. Loyalty to paper is fierce with 46%…
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Direct Mail a Winner with Millennials

Study shows that in a world where consumers are inundated with marketing messages Millennials overwhelmingly respond to personalized Direct Mail.  In their benchmark study, InfoTrends confirms that over 80% of Millennials believe that direct mail can be an effective means of communication.
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Personalization does not have to be complicated to add value to your project!

Personalization does not have to be complicated to add value to your project!
Variable Data Printing has been around since the late 90’s and while statistics show the enormous impact that personalization has on response rates, we often hear “we don’t have the data to run a variable project” or “Big Data is required to run a personalized job”. Personalized communication, particularly in direct mail, (which outperforms all…
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