Category Archives: Direct Mail

10 Reasons Direct Mail Is a Life Hack

10 Reasons Direct Mail Is a Life Hack
Is direct mail a life hack? According to LifeHack.org, the answer is yes. At least, it’s a marketing hack every company should know. Here are 10 reasons direct mail needs to be one of your marketing hacks. Increases branding and keeps your company top of mind. Is one of the most inexpensive, yet most effective…
Read more

What Is Really Motivating Your Customers?

What Is Really Motivating Your Customers?
When we think about motivating consumers to make a purchase, we think about using the right mailing list, creating the right offer, and having a compelling call to action. Whether creating a direct mail piece, a sales letter, or a magazine advertisement, those elements are critical. But the reasons people buy can also be more…
Read more

Why Millions of Americans Choose Paper

“Green” marketing of e-billing has not swayed people from retaining their paper option USA Today recently featured the results of a Creditcards.com survey and it’s another example of the social benefits of print and paper 54% of American adults receive credit card or checking account statements by mail. Loyalty to paper is fierce with 46%…
Read more

Direct Mail a Winner with Millennials

Study shows that in a world where consumers are inundated with marketing messages Millennials overwhelmingly respond to personalized Direct Mail.  In their benchmark study, InfoTrends confirms that over 80% of Millennials believe that direct mail can be an effective means of communication.
Read more