Category Archives: Variable Data Print

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What Is Really Motivating Your Customers?

What Is Really Motivating Your Customers?
When we think about motivating consumers to make a purchase, we think about using the right mailing list, creating the right offer, and having a compelling call to action. Whether creating a direct mail piece, a sales letter, or a magazine advertisement, those elements are critical. But the reasons people buy can also be more…
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Personalization does not have to be complicated to add value to your project!

Personalization does not have to be complicated to add value to your project!
Variable Data Printing has been around since the late 90’s and while statistics show the enormous impact that personalization has on response rates, we often hear “we don’t have the data to run a variable project” or “Big Data is required to run a personalized job”. Personalized communication, particularly in direct mail, (which outperforms all…
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