At this week’s thINK Forum, David Zwang of What They Think talks to Jennifer McSweeney, VP of Sales for the Goodway Group, about the company’s adoption of production inkjet and the opportunities it has opened with clients. They also discuss Women in Print. [embed]https://d3a577syzx0or3.cloudfront.net/video/2021-09-think-shot-2-jennifer-mcsweeney.mp4[/embed]
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Survey: Print Is Safe, Secure, Trustworthy, and Eco-Friendly
If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and you have a product anyone would love. There is such a product, and it’s print. After years of research on consumer attitudes and preferences, print remains consumers’ preferred channel for safety, security, trustworthiness, and…
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Shoppers: How Brands Treat People Matters
How brands treat people during national crises like a global pandemic impacts shoppers’ purchase decisions. This means that even subtle elements in your direct mail, email, and newsletter messaging matter—a lot. This is the finding of Global Web Index (GWI), one of the premier players in the consumer data industry. According to GWI’s report “The…
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In 2021, Businesses Are Marketing Smarter, Not Harder
With the U.S. economy starting to re-open following the height of the coronavirus pandemic, what does this mean for marketing? Are companies continuing to hunker down? Or are they getting back to business? This is important to know both as a benchmark and for competitive insight. If your competitors are back to marketing full steam,…
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