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Whether it’s a branded hat, desk calendar, or mug, most consumers own at least one promotional product. But promotional products are more than “feel good” gifts. They increase brand awareness among consumers and motivate purchase behavior. Let’s take a closer look at some of the most popular branded items today. Pens: These are the most…

Make It Personal: It's Not Optional Anymore   It used to be that personalizing your marketing, whether digitally or in print, was something that made you stand out. It was something your competitors weren't doing, so your customers and prospects took notice. Today, personalization has become expected so that people notice if you are not personalizing. Instead…

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