Category Archives: Uncategorized

Goodway Profit Newsletter: A Delicate Balance. View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="4385" title="false"]   Please Start My Free Subscription To The Goodway Profit Newsletter For All The Latest News, Useful Tips And Valuable Resources! [contact-form-7 id="3150" title="Subscribe to Newsletter"] We respect your privacy; we will never give your data to…

Our very own Mike Jenoski, President of Goodway Group of MA, visits with Deborah Korn in the Printerverse to discuss how the adoption of inkjet technology benefits Goodway’s client base. https://youtu.be/mtQbm0Bpy_U

Before You Personalize… Want to rock the results of your next personalized marketing campaign? Profile before you personalize! What do we mean by that? We mean understanding what your customers look like as aggregate demographic or psychographic groups before you send targeted mailings or personalize to them as individuals. As a very simplified example, let’s…

Designing a new direct mail campaign? Let the creativity flow! However, the basics still need to come first. Before setting your designer loose, take a step back and make sure you’ve covered the fundamentals. Mailing list Is your mailing list current? Are you mailing to the right people? Are the names up to date? Are there…